What is Silver Lake’s play with EA? Here’s what the deck says
- David Brooke
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The buyout of Electronic Arts is the biggest LBO in history, and it’s backed by a whopping $18bn of debt. The stakes are high, so there’s a lot of pressure on the Silver Lake-led sponsor group to make the numbers work — and we got an inside look at their plan.
As lead underwriter JP Morgan gears up for this huge debt syndication, which will involve loans and bonds across both euros and US dollars, details are starting to emerge.
According to a pitch deck obtained by 9fin, the sponsors’ growth plan for the company includes turbocharging its famous EA FC franchise (formerly known as Fifa), reviving the Battlefield brand, and ramping up in-game advertising.
Perhaps inevitably, the plan also includes the utilization of — you guessed it — AI technology to improve the company’s range of products. But first, here’s what the deck says about financial projections: