🍪 Our Cookies

This website uses cookies, pixel tags, and similar technologies (“Cookies”) for the purpose of enabling site operations and for performance, personalisation, and marketing purposes. We use our own Cookies and some from third parties. Only essential Cookies are used by default. By clicking “Accept All” you consent to the use of non-essential Cookies (i.e., functional, analytics, and marketing Cookies) and the related processing of personal data. You can manage your consent preferences by clicking Manage Preferences. You may withdraw a consent at any time by using the link “Cookie Preferences” in the footer of our website.

Our Privacy Notice is accessible here. To learn more about the use of Cookies on our website, please view our Cookie Notice.

What is Silver Lake’s play with EA? Here’s what the deck says

Share

News and Analysis

What is Silver Lake’s play with EA? Here’s what the deck says

David Brooke's avatar
  1. David Brooke
5 min read

Join the 6,000+ professionals getting 9fin's news and analysis delivered straight to their inbox — sign up for The Memo US newsletter.

The buyout of Electronic Arts is the biggest LBO in history, and it’s backed by a whopping $18bn of debt. The stakes are high, so there’s a lot of pressure on the Silver Lake-led sponsor group to make the numbers work — and we got an inside look at their plan.

As lead underwriter JP Morgan gears up for this huge debt syndication, which will involve loans and bonds across both euros and US dollars, details are starting to emerge.

According to a pitch deck obtained by 9fin, the sponsors’ growth plan for the company includes turbocharging its famous EA FC franchise (formerly known as Fifa), reviving the Battlefield brand, and ramping up in-game advertising.

Perhaps inevitably, the plan also includes the utilization of — you guessed it — AI technology to improve the company’s range of products. But first, here’s what the deck says about financial projections:

Read all our public content for free

We won't spam. You can unsubscribe at any time.

What are you waiting for?

Try it out
  • We're trusted by the top 10 Investment Banks