9Questions is our Q&A series featuring key decision-makers in the corporate credit markets — get in touch if you know who we should be talking to!

Debt advisors are playing a more important role than ever in the private credit world, particularly as businesses and sponsors battle high interest rates, cost inflation and low growth.

But as the advisory service provision has grown, a cookie-cutter approach to clients has taken root. Industry veteran William Allen, founder of UK-based debt advisory Marlborough Partners and, more recently, Newbrook Capital Solutions, talks to 9fin about debt trends now versus then, and how it’s more important than ever to put some skin in the game.