Green Claims Directive — EU to cull consumer goods mislabelling mischief
- Jennifer Munnings
In 9fin’s latest ESG Educational, we delve into the proposed EU Green Claims Directive and its implications for LevFin companies.
The European Commission released a proposal on 22 March 2023 that would require all consumer goods and services sold in the EU with environmental claims to be backed by science and undergo third-party verification. The EU Green Claims Directive seeks to clamp down on greenwashing and false advertising on consumer goods labels by targeting generic environmental claims.