I’m a Barbie girl, in a LevFin world
- Sasha Padbidri
It’s been about a month since the Barbie movie was released in the US, and we are still living in a Barbie world.
What does that mean? Absolutely nothing. But also…some very tangible things.
Not only did the movie’s production exhaust an entire company’s supply of pink paint, its rabid fans have been snapping up limited edition Barbie merch, starting fashion trends like Barbiecore, and spending crazy money on vintage dolls.
According to film data company The Quorum, the Barbie movie has also been pivotal in enticing consumers back to cinemas: it pushed some people to make their first post-Covid cinema trip, and brought an estimated 9m new people to theaters.
It’s Barbiemania out there. But the burning question remains: what does this all mean for leveraged finance?
We tapped into the 9fin database to see which leveraged credits stand to benefit during this Hot Pink Summer. These fascinating Barbieconomy facts may or may not be useful in your job/life, but we happen to believe they’re Kenough.