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Super sponsors — Tracking the high yield borrowers that buy US stadium naming rights

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Super sponsors — Tracking the high yield borrowers that buy US stadium naming rights

William Hoffman's avatar
Daniel Stone's avatar
  1. William Hoffman
  2. +Daniel Stone
7 min read

When Brock Purdy, Patrick Mahomes, Usher, and Taylor Swift enter Allegiant Stadium in Las Vegas to put on a show at Super Bowl LVIII this weekend, they’ll surely all be asking the same question:

How does Allegiant Travel’s naming rights deal for this stadium impact its cash flows? 

No? Maybe it’s just us debt nerds watching from home. 

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