Super sponsors — Tracking the high yield borrowers that buy US stadium naming rights
- William Hoffman
- +Daniel Stone
When Brock Purdy, Patrick Mahomes, Usher, and Taylor Swift enter Allegiant Stadium in Las Vegas to put on a show at Super Bowl LVIII this weekend, they’ll surely all be asking the same question:
How does Allegiant Travel’s naming rights deal for this stadium impact its cash flows?
No? Maybe it’s just us debt nerds watching from home.